For some reason, retailers find it difficult to create planograms for various seasons to ensure the items are properly displayed and readily available for shoppers. In the USA, for example, some apparel stores offer woolen jackets in August, while stores in other regions provide shorts in January. Planograms ensure that retailers have a merchandise assortment targeted at customer preferences. Creating planograms can be a valuable tool in driving sales in retail stores throughout the year, including during the spring, summer, fall and winter seasons. The four seasons define the success of your store, during which your customers will choose products that fulfil their needs. Aside from apparent strategies such as seasonal clearance deals and updated inventory, few retailers understand how to benefit from a seasonal approach.
Seasonality plays a significant role in planning the retail cycle.Įveryone is aware of the four seasons and related weather patterns that influence customer shopping. Have you ever noticed that even before the summer, many retail shelves are already stocked with cotton clothes, refreshments, and beach towels? To be successful in this industry, retailers plan their products and marketing strategies months in advance.
